Salary: £40000.00 - £45000.00 per annum Location: London
Type: Full
Time Postal/Zip Code: SW19
The Marketing Manager will lead the planning and execution of inbound and outbound demand generation programmes through an integrated campaign strategy.
Primary Responsibilities:
Managing two direct reports
Marketo marketing automation platform: creation and management of programmes
Work with internal teams to gather requirements, translate business needs into technical execution for email campaigns
Launch and maintain blog subscription programme
Develop and execute a digital advertising strategy
Manage, enhance and optimise the lead management process in Salesforce.com and Marketo
Monitor, analyse and report on campaign performance to maximise ROI
Leverage Marketo's Revenue Cycle Analytics (RCA) tool to understand and drive performance across the entire business cycle
Skills & Experinece
3 to 5+ experience in a marketing role, preferably in a B2B environment
Hands on experience with Marketo and Salesforce.com
Understanding the big picture of the funnel, workflow processes and systems within a marketing/sales cycle
Experience in creating and designing lead nurturing and lead scoring models
Expertise in marketing analytics and reporting
Web skills such as HTML a bonus
The Marketing Manager will report to the CMO. This is a great opportunity for a marketing professional to join an innovative and fast-moving company and build a world-class demand generation platform that drives real business value.
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