Senior Events Marketing Manager

Senior Events Marketing Manager

Salary:  £30000 - £40000 per annum  Location: London

Type: Full Time  Postal/Zip Code:  SW19

My client is looking for a Marketing Manager to come on board asap. Someone who has at least 2 years' experience in conference/events industry ideally. If you are passionate about Marketing and looking for the next step in your career, this is the perfect opportunity.

Marketing Manager - Conferences/Events

Candidates must be able to demonstrate extensive experience in Direct Marketing / B2B marketing, especially in the conferences, events or exhibitions, experience in the use of databases in both mass and targeted direct marketing campaign and also budget management.

Excellent command of written and spoken business English, good knowledge of MS Word, Outlook and Excel, good commercial awareness, excellent numerical ability, excellent analytical skills, organisational skills and the ability to simultaneously manage multiple projects to tight deadlines are essential.

Core Responsibilities:

Developing marketing plans as specified, but also with strong input/decision making about marketing strategy within individual campaigns, as well as co-ordination of ongoing marketing initiatives

Conducting thorough market analysis (including but not limited to: internal data analysis of previous events, external research, in-depth collaboration with conference producers on content/audience, etc.)

Working with our internal database to select target groups effectively, focusing on targeting of key audiences most likely to attend

Collaborating with the in-house desktop publishing department to design conference marketing creative pieces, web design elements, and print advertisements

Working directly with external suppliers (mail house, creative agencies, email marketing providers to coordinate creative campaigns, mail dates etc.)

Identifying promotional opportunities and relationships and negotiating marketing partnerships or discounts on external advertising/insertions

Assessing current and prospective customer retention and acquisition strategies

Writing copy for press releases and event notices

Developing media relations with local media and targeted trade publications in order to raise the profile of both the conference and the brand

Executing ALL aspects of direct marketing from: target market segmentation; internal database selections; list rentals or exchanges; brochure design and printing; website postings; event online listings; PR and additional event exposure; coordination of all mailing, email and telesales efforts included in the marketing mix

Developing and managing a budget for each specific marketing campaign

Conducting market research; identification of industry trends; and monitoring competitive industry events

Ideally candidates should be educated to a degree level (or equivalent) and posses a recognised marketing or business qualification (or equivalent).

As well as this vacancy Meet The Real Me specialises in all media sales opportunities from graduates up to senior candidates. We recruit across publishing media sales, outdoor media sales, delegate sales, exhibition sales, sponsorship sales and information sales. We have been recruiting into media sales opportunities for over 10 years and have a wealth of experience. Most of these opportunities are London based. If you need more information on any of the media sales roles we are currently recruiting for please feel free to give us a call and we will be glad to help.