PR & Marketing Executive

PR & Marketing Executive

Salary:  Negotiable  Location: Cambridge

Type: Full Time  Postal/Zip Code: 02139

Job description

Reporting to the Director of Marketing, the successful PR & Marketing Executive will assist with the creation and execution of communications plans, support awareness-raising and reputation-building activities, use a range of tactics including  though not limited to  media relations, e-marketing, social media and events. This role supports our clients corporate portfolio of brands and products and you will constantly source and develop new content for e-newsletters, award submissions, websites and PR features, monitoring and researching relevant government, business, media and other news and information sources to identify €˜hot topics. This role is pivotal in ensuring all brand messages and image are represented accurately and consistently in content and collateral for use both inside and outside the company. Although there is a strong PR and communications focus the incumbent will also work across the full marketing mix as and when required. Specific duties:  Quarterly scheduling and drafting campaign plans  Telephone and/or internet research to identify PR coverage/feature opportunities, events, conferences and awards entries  Day-to-day press office management: researching, copywriting and submitting press releases according to internal approvals processes  Media relations supported by/managing the media database, distribution and reporting (Cision)  Sourcing/writing and managing the distribution of content through social media  Researching and copywriting a portfolio of client case studies  Investigating speaking opportunities for CEO and senior team  Investigating Award opportunities as well as drafting their submission  Support to lobbying events/activities focused on promoting awareness of our clients brands and programmes at policy level  Coordinating the production and distribution of enewsletters and other emarketing campaigns  Coordinating events as required  Proofing/reviewing marketing literature (email blasts, adverts, artwork, editorial, press releases etc) for all of our clients brand and/or programmes  CRM database management (Daylite/YTKO2): benchmarking, cleansing, maintenance to improve the quality and consistency of data held and facilitate optimised use of data for campaigns against business objectives  Investigate list performance and additional rental options  Updating websites using content management tools  Preparing quarterly PR reports  Reporting on emarketing and social media campaign performance  Monitoring and reporting on media activity and maintaining archives (cuttings) using Cision Experience:  Minimum 3 years experience, preferably in a PR role targeting the public sector  Degree with a strong PR or marketing bias  Press office management  Happy to work independently and as part of a team  Excellent verbal and written communication skills  Strong copywriting and proofing skills, with an eye for detail and accuracy  Desk research  Able to work effectively with a wide range of people, including funders, partners, stakeholder groups, the wider public, journalists/the media and community organisations  Experience or interest in social media  Knowledge of CRM systems  Strong IT skills Preferred:  Background or training in PR, media and/or journalism  Social media content development and administration  CIM, IPR qualification or similar Personal attributes and qualities  Enthusiastic, positive, investigative, thorough  Open to learning  Able to work effectively on multiple projects in a fast-paced environment  Calm under pressure!  An ambitious individual, keen to develop with the role Start: ASAP Location: Cambridge, Cambridgeshire Hours: Full Time Salary: £23,500 per annum If you have not received a response within 3-5 working days, unfortunately your application has been unsuccessful