PR &Marketing Executive

PR &Marketing Executive

Salary:   23,500.00 - 23,500.00  per year   Location: Cambridge

Type: Full Time  Postal/Zip Code: 02139

Job description

Reporting to the Director of Marketing, the successful PR & Marketing Executive will assist with the creation and execution of communications plans, support awareness-raising and reputation-building activities, use a range of tactics including – though not limited to – media relations, e-marketing, social media and events. This role supports our client’s corporate portfolio of brands and products and you will constantly source and develop new content for e-newsletters, award submissions, websites and PR features, monitoring and researching relevant government, business, media and other news and information sources to identify ‘hot topics’. This role is pivotal in ensuring all brand messages and image are represented accurately and consistently in content and collateral for use both inside and outside the company.

Although there is a strong PR and communications focus the incumbent will also work across the full marketing mix as and when required.

Specific duties:

Quarterly scheduling and drafting campaign plans

Telephone and/or internet research to identify PR coverage/feature opportunities, events, conferences and awards entries

Day-to-day press office management: researching, copywriting and submitting press releases according to internal approvals processes

Media relations supported by/managing the media database, distribution and reporting (Cision)

Sourcing/writing and managing the distribution of content through social media

Researching and copywriting a portfolio of client case studies

Investigating speaking opportunities for CEO and senior team

Investigating Award opportunities as well as drafting their submission

Support to lobbying events/activities focused on promoting awareness of our client’s brands and programmes at policy level

Coordinating the production and distribution of enewsletters and other emarketing campaigns

Coordinating events as required

Proofing/reviewing marketing literature (email blasts, adverts, artwork, editorial, press releases etc) for all of our client’s brand and/or programmes

CRM database management (Daylite/YTKO2): benchmarking, cleansing, maintenance to improve the quality and consistency of data held and facilitate optimised use of data for campaigns against business objectives

Investigate list performance and additional rental options

Updating websites using content management tools

Preparing quarterly PR reports

Reporting on emarketing and social media campaign performance

Monitoring and reporting on media activity and maintaining archives (cuttings) using Cision

Experience:

Minimum 3 years’ experience, preferably in a PR role targeting the public sector

Degree with a strong PR or marketing bias

Press office management

Happy to work independently and as part of a team

Excellent verbal and written communication skills

Strong copywriting and proofing skills, with an eye for detail and accuracy

Desk research

Able to work effectively with a wide range of people, including funders, partners, stakeholder groups, the wider public, journalists/the media and community organisations

Experience or interest in social media

Knowledge of CRM systems

Strong IT skills

Preferred:

Background or training in PR, media and/or journalism

Social media content development and administration

CIM, IPR qualification or similar

Personal attributes and qualities

Enthusiastic, positive, investigative, thorough

Open to learning

Able